and we're are still counting...
and we're are still counting...
In the ever-evolving landscape of digital marketing, the use of artificial intelligence (AI) is becoming increasingly prevalent, particularly in advertising. Meta (formerly Facebook) and Google, two...
Posted on 14 May, 2024
Digital, Marketing, Social, Tech, Trends
User-generated content (UGC) has long been a cornerstone of social media marketing strategies, offering brands a direct line to authentic consumer experiences and perspectives. However, as...
Posted on 30 Apr, 2024
Digital, Marketing, Social, Tech, Trends
In the ever-evolving landscape of digital marketing, programmatic advertising has long been hailed as a game-changer. Leveraging algorithms to automate the buying process and target specific...
Posted on 16 Apr, 2024
Digital, Marketing, Tech, Trends
The gaming market and in-game advertising have yet to be fully explored by local brands. With over 3 billion global gamers, Singapore stands as the fourth-largest...
Posted on 2 Apr, 2024
Digital, Influencers, Marketing, Trends
In our recent article, we have provided three ways to capture attention in a world where attention spans are diminishing. While strategy is crucial in ensuring...
Posted on 19 Mar, 2024
Marketing, Social, Tech, Trends, Video
Our attention spans are getting shorter. Amid a constant influx of emails, text messages, and social media notifications, coupled with an overwhelming barrage of content from...
Posted on 5 Mar, 2024
Design, Digital, Marketing, OOH, Social, Video
Over the years, social media platforms like Facebook, Instagram, TikTok,and Snapchat have added new features within their app ecosystem in order to keep their platform from...
Posted on 13 Feb, 2024
Marketing, Social
Short-Form videos have been consistently gaining popularity among both Gen Zs and Millennials. In recent years, we have seen social media platforms innovating and integrating short-form...
Posted on 30 Jan, 2024
Digital, Marketing, Trends, Video
We've shared how user-generated content and engaging influencers can help build your page's presence, as well as guiding you to conduct "health checks" to evaluate your...
Posted on 16 Jan, 2024
Digital, Marketing, Social
Instagram, once primarily a platform for photo-centric content, has evolved significantly, adapting to changing user behaviour and incorporating a range of features. In this landscape, the...
Posted on 2 Jan, 2024
Digital, Marketing, Social