Powered by Mash4ward In 2025, personalization isn't just a buzzword — it's the battleground for attention, relevance, and revenue. While large enterprises have long leveraged AI...

Posted on 3 Jun, 2025
AI, AI Marketing, Brand Strategy, Business Growth, Consumer Journey, Content Strategy, Customer Experience, Data-Driven Marketing, Digital, Digital Transformation, Generative AI, Integration, Marketing, Marketing Automation, Marketing Innovation, Marketing Technology, Personalization, Predictive Analytics, SME Marketing, Tech

Why Consumer Behaviour is the Competitive Edge MNCs Can't Afford to Ignore For multinational companies (MNCs), brand awareness and market reach are rarely the problem —...

Posted on 20 May, 2025
Marketing, Trends

Powered by Mash4ward In 2025, AI is no longer a luxury — it's a necessity. Businesses that fail to adopt AI risk falling behind in an...

Posted on 14 May, 2025
AI, AI Marketing, Brand Management, Consumer Journey, Digital, Integration, Marketing, Marketing Strategies, Tech, Video

In sunny Singapore, it feels like summer all year round — bringing with it endless opportunities for brands to connect through energy, warmth, and spontaneity. Whether...

Posted on 29 Apr, 2025
Marketing, Trends

Debunking 5 Myths About Consumer Research Many businesses — especially startups and smaller brands — hesitate to invest in consumer research due to common misconceptions. But...

Posted on 22 Apr, 2025
Marketing, Trends

In today's competitive landscape, businesses face the challenge of delivering more with less. Budgets are tighter, customer expectations are higher, and marketing has become more complex....

Posted on 15 Apr, 2025
Digital, Marketing, Trends

For centuries, younger generations have been dismissed as selfish and naïve - from a medieval priest condemning youth in 1274 to modern headlines labeling Gen Z...

Posted on 1 Apr, 2025
Digital, Marketing, Trends

Powered by Mash4ward In today's fast-paced business world, overtime has become an epidemic. MNCs, SMEs, and entrepreneurs alike are grappling with overloaded teams, inefficiencies, and never-ending...

Posted on 25 Mar, 2025
AI, AI Marketing, Content Creation, Digital, Hyperpersonalisation, Influencer Marketing, Influencers, Marketing, Marketing Analysis, Marketing Strategies, Optimization, SEO, Social, Social Media, Tech, Video, Video Content, Video Marketing

3 Reasons Why Consumer Research is Important for Startups For startups, understanding your target audience can be the difference between success and failure. Without consumer insights,...

Posted on 19 Mar, 2025
Trends