Ocean Health has recently launched a new range of gummies as a form of supplement to cater to consumers’ beauty and health needs. Unlike the typical supplement, gummies are seen as a convenient and enjoyable way to consume supplements. To launch this innovative product line and differentiate itself from the competition, Mashwire designed a captivating key visual that transitioned into an engaging media kit strategically targeted at KOLs. Our aim was to position the products as enjoyable, trendy, and aligned with the preferences of consumers.
To achieve this, we integrated a playful element into the kit: a miniature claw machine. This creative approach not only piques the interest of recipients but also invites them to interact with the kit and the gummies. The inclusion of the claw machine injected an element of fun and engagement, transforming the act of enjoying gummies into an exciting game.
We also created social media posts to shout out about the new range of gummies after they were launched. Overall, it was a successful launch as many KOLs found the media kit delightful and had fun playing with the claw machine. By combining a mix of social media content and media kit to the KOLs, we were able to reach out to a wide audience successfully.
Do hit us up if you are looking to create a media kit to generate awareness about your product!
December 2023
