Apart from facing fierce price competition in the low-cost carrier category, Jetstar is also competing with other third-party websites for travellers. Consumers are under a misconception that third-party websites offer better prices compared to Jetstar’s official web page. Thus, they naturally look for flights on third party sites instead of directly from Jetstar.

In aims of keeping consumers from choosing other airlines, the marketing objective was to maintain top-of-mind (TOM) awareness. Thus, Mashwire came up with an engaging game that allows users to be transported to various attractive tourist destinations during the game and inform users of the incredible price beat policy deal offered by Jetstar.