We’ve shared how user-generated content and engaging influencers can help build your page’s presence, as well as guiding you to conduct “health checks” to evaluate your post content. In this case, why would you ever need to hire an agency to create content for your social media?

Beyond merely curating content to promote your product, it’s crucial to recognise that the social media page is ultimately for your consumers, not just the brand. Brands often approach social media primarily as an advertising and marketing platform, aiming to drive sales and store visits through image posts. Yet, consumers are not keen on being overtly advertised to on social media. Striking a balance between brand-centric information and engaging content for consumers requires a well-crafted content strategy to achieve specific desired outcomes.

While you may have a deep understanding of your brand, the key lies in translating your values and messages into compelling content. It’s essential to grasp the various formats employed to engage target audiences effectively. Recognising that each strategy is unique, the type of content becomes crucial as it aligns with your strategic objectives and what you aim to convey. Using the example of what we did for Taiwan Beer, we understood the consumer journey through deep research and insights and thus strategically produced the right content during relevant occasions, leading to our posts effectively capturing audience engagements.

Next, how you perceive your target audience’s desires may not always correspond with their actual preferences. Through thorough research and insightful analysis, agencies like ours can develop content angles that take into account consumers’ inclinations towards perceived comfort.

In the case of Fresh On, a roll-on product offering invigorating scents and aromas, there were ample opportunities for raising awareness. To make the content relatable and intriguing for consumers who might not be familiar with this lesser-known brand, we strategically aligned it with the theme of travel, making it relevant as it coincided with the travelling / travelling-to-be season. With this, we surpassed the expected number of leads at the end of the campaign.

An external perspective, particularly from an unbiased agency, can offer valuable insights and research into the genuine needs of your target audience, going beyond a mere understanding of the brand’s offers and promotions. Take our work with NESTLÉ Gerber during the launch of their page. We crafted content that set it apart from typical Instagram pages, providing mothers with a unique blend of edu-tainment and inspiration. The aim was to empower mothers to provide the best for their child, while also ensuring that the content was enjoyable for the children themselves, creating a wholesome experience that resonated with both mothers and children alike.

A well-crafted Content Marketing Strategy is crucial. While brands can certainly navigate this on their own, an agency like Mashwire brings extensive social media experience, covering diverse sectors from goods and beverages to services and education. With a wealth of data, insights, and analysis, we can delve into post performance across different target audiences and content angles that truly make a difference.

Keen to take a new step into your social media strategy? Contact us today!