Searches for Lunar New Year-related topics start about 8-10 weeks before the actually holiday so if you’re keeping track, we are right in the thick of it! Have you prepared your lunar new year content strategy? Otherwise, read on for some tips!
1. According to Google search trends, Yusheng tops the search charts for Lunar New Year foods in both Singapore and Malaysia. That just shows that Singaporeans love food and you’ll want to incorporate tasty food in your messaging.
Data taken from Google Trends
2. The future of social is private. As more and more people are turning their accounts private and engaging within closed communities, as a brand, you will need to request for permission to play. And even in this field, you should exercise discretion – the closed community is no place for hard sell unless that is what consumers have signed up for.
In Singapore, Telegram channels curating the best deals are booming. Have you considered Telegram marketing?
3. Mental health, self-development and environmentally friendly lifestyles continues to be a trending topic in 2020. During this time of year, it’s common for brands to attach themselves to light-hearted humour but you might just stand out by bringing attention to the issues that consumers care about.
4. When you ace emotional marketing during this key festive season, you’d build brand loyalty in years to come. In your emotional marketing strategy, consider the following:
- Your audience
- Use colour to evoke emotions
- Tell a story instead of hard selling your products
- Inspire or aspire
Still need more help with your Chinese New Year marketing campaign? Get in touch with us.
