At the height of summer 2024, the rise of “brat girl summer” became one of the year’s most unexpected cultural moments, driving a wave of marketing success. This trend, powered by influencers and viral moments, demonstrated the immense potential of tapping into cultural shifts. As we move into 2025, harnessing the influence of viral trends and social media personalities will be more crucial than ever for brands aiming to stay ahead in a competitive landscape.

This article explores how brands can leverage viral trends and influencer marketing to stay ahead in an ever-evolving landscape. With influencer marketing budgets on the rise and consumers demanding greater authenticity, tapping into the right trends, building engaged communities, and ensuring long-term brand value is key. Whether you’re an MNC, SME, or entrepreneur, we’ll break down actionable strategies to help you stay relevant in 2025. Want to harness the power of trends and influencers? Let us help! Give us a call today!

Jump on Viral Trends Authentically

Viral trends may come and go, but brands that can react quickly and authentically to these moments stand to make a lasting impact. This requires agility and a deep understanding of the cultural messages behind trends. For example, Mashwire helped Ocean Health leverage the trending song Apt by Bruno and Rose for their social media post, which gained significant traction organically. This showcases how even local businesses can make a big splash by tapping into trends that resonate with their local or niche audiences.

Influencer Marketing: A Holistic Approach

Influencer marketing is no longer just a buzzword. It’s a $24.1bn industry that brands need to incorporate seamlessly into their overall marketing strategy. Influencers are most effective when used not as a one-off tool, but integrated into a broader media plan that includes both organic and paid content. A holistic approach helps ensure that influencer campaigns contribute to long-term brand awareness and sales growth rather than short-lived viral moments.

The Power of Communities

Social media platforms like Facebook and Instagram have shifted from broad audience targeting to highly engaged niche communities. Brands that tap into these passionate groups can build loyal fans who advocate for their products long after a trend fades. Greenfields did this effectively by leveraging the three-day sold-out Bruno Mars concert at the National Stadium, creating a social media post that resonated strongly; it was even featured on Marketing Interactive. Successful brands use cultural moments like these to foster deeper connections, turning casual engagement into lasting brand advocacy.

How does this benefit YOU

For MNCs

Large corporations can stay relevant by reacting quickly and authentically to viral trends. By integrating influencers into their broader media plans, MNCs can tap into cultural moments that resonate with their global audience. For example, luxury brand Loewe embraced the viral Wicked movie trend by using a song from the film on their social media, successfully engaging with a wider audience. Incorporating trend jacking marketing into a holistic strategy helps MNCs maintain consistency across markets, ensuring that viral moments contribute to sustained brand development. Stay ahead of the competition, book your strategy session with us now!!

For SMEs

SMEs can maximize their marketing budget by responding to viral trends and integrating influencer partnerships into their broader strategies. Staying agile allows SMEs to capitalize on trends that resonate with niche or local audiences, helping them gain visibility and build trust. Rather than relying on one-off viral hits, a holistic approach ensures that influencer marketing contributes to long-term brand awareness and customer loyalty. This strategy enables SMEs to stay relevant, grow steadily, and foster lasting engagement with their target market. Scale smarter—partner with us today by scheduling a free consultation today!

For Entrepreneurs

For entrepreneurs, especially in niche markets, influencer marketing offers a unique opportunity to build brand credibility and awareness quickly. By responding authentically to viral trends, startups can create a genuine connection with their audience, turning short-term interactions into long-term relationships. A holistic approach to influencer marketing helps entrepreneurs build a strong foundation for growth, leveraging social trends and community engagement to establish a loyal customer base. This strategy not only boosts brand visibility but also ensures that entrepreneurs can scale their businesses sustainably in a competitive market. Let’s dive into the latest trends with a tailored workshop that connects you with your audience in impactful ways.

By understanding how to leverage viral trends, influencer marketing, and community-building strategies, your brand can stay relevant, drive engagement, and build strong relationships with customers. Integrating these tactics into your marketing plan can boost sales, improve brand awareness, and create a lasting impact, all while staying true to your brand’s values. Whether you’re an MNC looking to expand globally or an SME aiming to increase local visibility, these strategies will help you reach and resonate with your target audience effectively.

How We Can Help

At Mashwire, we specialize in helping brands navigate the complexities of influencer marketing and viral trends. We’ve helped brands like Oceanhealth. Our targeted approach led to 3 times the industry average organic fan growth on Facebook while achieving an engagement rate, outperforming industry benchmarks by 43X. On Instagram, we drove organic fan growth and an engagement rate 3.5 times higher than the industry average. Our expertise in strategic content and influencer integration ensures brands achieve lasting impact across markets. Let’s craft a strategy that elevates your brand’s engagement and visibility.

Ready to take your brand to the next level in 2025? Reach out for a Trendjack consultation to discuss how we can help you tap into viral trends, engage with influencers, and build a community that drives real growth. Let’s create a marketing plan that evolves with the times and leaves a lasting impression on your audience.