UI and UX refers to User Interface and User Experience respectively. While the two terms are often used together, they are very different but yet are co-dependant on each other.

Interestingly, UI and UX are like two hemispheres of the human brain. UX, like the left brain, is analytical and logical. On the other hand, UI is responsible for creativity and art, just like the right brain.

In web design, UI is accountable for how the page will look like and is key to capturing the attention of viewers. Visuals, colours, content and layout of the page are all elements of UI. Ultimately, the goal of UI is to attract and charm viewers with visual design.

Great UI only scratches the surface of great design. By incorporating UX, you can ensure a meaningful and relevant experience for your users. A UX designer is concerned with the entire process of acquiring and integrating a product. Thus, UX designers concentrate on other aspects of user experience, such as pleasure, efficiency and fun! While UX is not something you can visually see, it makes the user experience pleasurable and relevant.

Not limited to just web design, UI and UX can also be incorporated into apps and games design. For instance, in our Jetstar Beat The Price game, Mashwire successfully integrated UI and UX to ensure the Beat The Price policy was communicated effectively and users had a satisfying time interacting with the policy!

As a result, users spent twice the amount of time interacting with brand messages compared to an average website. Later, the brand decided to bring the game to the rest of the region including Thailand, Indonesia and Philippines!