In order to create resonance with the target audience, we engaged Singapore’s renowned host and YouTuber, Michelle Chong to collaborate with the brand. For decades, women have been the strongest consumers of astrology. Thus, the relatable beauty blogger character, Emily, used horoscope, a common topic among young trendy women, to introduce the product.

The agency was commissioned to embark on a content marketing strategy to create resonance with the target audience and build loyalty. Through understanding the likes of women in their 30s, we devised a strategy to communicate the product USP, Q10, which can prevent future stains on teeth by 90%.