With Facebook’s constant upgrades in ensuring users receive less spam and high quality content on their newsfeed, it impacted the reach of the ever growing content on the platform. For brands & content creators, this meant that their content will not reach the total fans they had acquired, leading to a drop in organic reach. With a significant number of fans, Hada Labo faced the challenge of ensuring a high reach to their community.

Mashwire crafted a 2-prong strategy consisting of a cost-effective media buy and increasing content relevancy, to ensure the reach for the brand. Our approach to increase content relevancy was through building of content pillars, encouraging 2-way conversations and promotion of user-generated content from fans. The high engagement rate was the end result of a relevant content built for the community.

Reach was maintained and average post engagement rate increased more than 2-folds with response rate trending above 90%.