These USPs were to be communicated through a single visual communication piece. The key design consideration was to ensure that consumers will be able to understand the key benefits of the product in one glance, and at the same time ensuring the visual remains attractive and authentic to a wide target audience.

A media kit was then carefully curated to be sent to influencers which consist of a media card, a salad mixing bowl with a salad fork. The intent was to show that the product is not only to be eaten directly but can be added to your daily meals for easy consumption. The media card was designed with an infographic to emphasize the product key benefits and included a recipe. Infographic format enhances knowledge retention and recall of viewers, helping them to remember the information better. This allows the influencers to engage their fans by raising awareness of the new product and educating them on the benefits with a secondary message of adding the product into your food.

After the launch, the carefully crafted key visual and infographics were well-received and delivered the right messages to the consumers.