When Sensodyne first launched their new Novamin formulation, they wanted Mashwire to create a game to engage their roadshow audiences. So, we created a game based on its product’s functions – Repair and Protect. Users are given a short amount of time to repair cavities on a tooth to stand to win vouchers. Through the game, users could better understand the USPs of the new toothpaste and have a much more engaging way of interacting with the brand message.