Since the competition during this time of year is stiff, we had to appeal to diners with a great Texas Chicken story. Based on our insight that young Singaporeans often deal with relatives inquiring about their love life and studies during Chinese New Year, we came up with two light-hearted videos to show our audience the solution... Texas Chicken's Ma'luck Chicken!

Along with a festive packaging design that represents gifting a box of luck, our comical videos also help audiences relate 'luck', a word constantly thrown around during this festive season, to Texas Chicken's Ma'luck Chicken!