Maximilian Maeder, World Kitefoiling Champion, is set to make waves as he represents Singapore on the global stage in the upcoming Paris Olympics 2024. Yet the story of Max Maeder and the niche sport of kitefoiling remains relatively unknown to many Singaporeans.
To bridge this gap and inspire the youth of Singapore to 'Dare To Dream,' Mashwire was engaged to produce a series of videos showcasing Max's journey, highlighting his dedication and determination in kitefoiling. His story serves as a source of inspiration for young athletes across Singapore, while reflecting Yeo's as a brand that stays resilient.
Through carefully designed storyboards, each video showcases Yeo's role in empowering the Singapore dream and weaves together elements of Max's personal experiences and accomplishments in the world of kitefoiling through engaging questions and story-telling. With this, it simplifies the complexities of the niche sport of kitefoiling, allowing audiences to better relate to Max Maeder.
In addition to Max's story, Mashwire has produced three short videos that introduce Yeo's and H-TWO-O with Max. These videos employ recent trendy tiktok video styles with catchy jingles and fast-paced format to capture the audience's attention. By ending each video with the prominent brand logos of Yeo's and H-TWO-O, the campaign aims to create lasting brand impressions among viewers.
March 2023
